GOODBADUGLYS edgy R&B sound has been progressively evolving quickly over the past 3 years. “Reeko” pka GOODBADUGLY shared the moniker with two other members until late 2022. Label changes and personal growth influenced the group to split and pursue their individual careers.

In 2022, GOODBADUGLY achieved a significant milestone as the single “Next Man” reached new heights, peaking at #34 on the Canadian radio charts and spending a notable six weeks in the top 40 showcasing the ability to resonate with a diverse audience.
Currently GBU’s music is characterized as raw and poetic, reflecting a darker and more honest tone that represents his personal character and lifestyle. As an artist who moon lights as a club promoter and entrepreneur. Reeko say’s “The name GOOD BAD UGLY speaks to the different facets of human nature”. It acknowledges that nobody is perfect but encourages embracing all aspects of oneself . Adopting a perspective of a fly on the wall, can provide insight and help navigate love , adversity, all the while having a good time doing it.”.
With an ever-growing fanbase, GOODBADUGLY is building a movement. His dedication to authentic self-expression and bringing people together coupled with undeniable talent will be the catalyst to his success.